Can quality content rescue the chaos of digital marketing?

This event report outlines how refocusing on quality content can help marketers and publishers achieve their digital goals.

Can quality content rescue the chaos of digital marketing?

Geoffrey PrecourtWarc

"In a world where content is supposed to be king, clickbait has become the queen," Jim Norton told delegates in his opening address at the 2017 Annual Leadership Meeting (ALM) organized by the Interactive Advertising Bureau (IAB).

Norton, the Chief Business Officer and President of Revenue at Condé Nast, as well as the IAB's incoming chair, elevated the nature of the digital discussion from the analysis of plumbing - the stuff of past gatherings - to the actual material that flows through the pipes.

In just a decade,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands