Force for good: ANA Chair Marc Pritchard on marketing for good

John Patrick Pullen

This article introduces the ANA's new chairman, Marc Pritchard, whose work at P&G demonstrated his driving belief: that marketing and advertising has a responsibility to do good.

Force for good: ANA Chair Marc Pritchard on marketing for good

John Patrick Pullen

New ANA chairman Marc Pritchard believes advertisers have a responsibility to make ads that benefit the social good. The results, as his work at Procter & Gamble has shown, can be measured in much more than metrics.

Imagine a woman - an associate brand manager - in a meeting with an executive who is many rungs her superior on the corporate ladder. But he's not just any big-wig. He's the company's chief brand officer, responsible for one of the world's largest ad budgets, which fronts 20...

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