eBay busts three mobile "myths"

This event report outlines how eBay, the ecommerce platform, has created a mobile strategy that fully reflects the nuances of various device types and operating systems.

eBay busts three mobile "myths"

Sonia Paul

Mrinalini Loew, Head of Mobile Product Experience for eBay, says the company's mobile app currently boasts high ratings and positive customer reviews in both Apple's App Store and Google Play.

But, only a few years ago, that wasn't the case.

"Our mobile journey [started] well, and now it's going well," she explained. "But, in the middle, we had a little hiccup."

At the 2016 Mobile Innovation Summit – an event held by the Innovation Enterprise in San Francisco – Loew explained how the ecommerce giant escaped this rut by customising its mobile experience...

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