Mastercard: A Priceless Delivery
Campaign details
Brand: MastercardBrand owner: MastercardLead agency: FP7/DXB ( A part of McCann Worldgroup)Country: United Arab EmiratesIndustries: Banks, credit cards, loansChannels used: Content marketing, Events & experiential, Mobile & apps, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Public relations, Social media, Word of mouth, advocacy, Budget: Up to 500k
Executive summary
The refugee crisis in the Middle East has displaced many children and isn't ending anytime soon. Al Jazeera says: "The World Food Programme says...