CRAFTED BY MY HEART: A gift from the heart. Literally.
Campaign details
Brand: CRAFTED BY MY HEARTBrand owner: DDB Group Hong KongLead agency: DDB Group Hong KongCountry: Hong KongIndustries: Personal accessoriesChannels used: Mobile & apps, Online video, Packaging & design, Public relations, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
This case study describes how an advertising agency in Hong Kong launched its very own start-up to not only create an internal culture of innovation, but...