O2: Gaming Traffic Light
Campaign details
Brand: O2Brand owner: TelefonicaLead agency: Forward MediaContributing agency: Urban InventionCountry: GermanyIndustries: Telephone & internet servicesChannels used: Events & experiential, Other & ambient media, games & competitions, social mediaBudget: Up to 500k
Executive summary
A new advertising medium for the German market? Great. Keep young people from running across the street when the traffic lights are red? Even better. With the O2Gaming Traffic Light, the mobile operator transforms ordinary traffic lights into interactive video games. Two opposite...