O2: Gaming Traffic Light

This case study describes how Telefonica mobile brand O2 created a new advertising medium to position itself as a digital innovator to get in touch with a young, and digitally savvy, target audience in the German market.

O2: Gaming Traffic Light

Denise Föhr

Campaign details

Brand: O2Brand owner: TelefonicaLead agency: Forward MediaContributing agency: Urban InventionCountry: GermanyIndustries: Telephone & internet servicesChannels used: Events & experiential, Other & ambient media, games & competitions, social mediaBudget: Up to 500k

Executive summary

A new advertising medium for the German market? Great. Keep young people from running across the street when the traffic lights are red? Even better. With the O2Gaming Traffic Light, the mobile operator transforms ordinary traffic lights into interactive video games. Two opposite...

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