Rethinking recruitment for Dyson to reposition them as a leading tech brand
Campaign details
Brand: DysonBrand owner:Lead agency: LivityCountry: GlobalIndustries: Home appliancesChannels used: Content marketing, Online display, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Dyson was facing a tough challenge – it needed to recruit the same talent as all the top global tech firms (Google, Twitter, Uber, Airbnb) but has far less reputation in that space. With a very tight budget, we needed to do something big and disruptive that...