Nissan GT-R (Great Twitter Reengineering)
Campaign details
Brand: GT-RBrand owner: Nissan Motors India Private LimitedLead agency: OMDContributing agency: Digitas LBICountry: IndiaIndustries: Luxury automotiveChannels used: Online display, online video, programmatic display, Social mediaBudget: $500k - $1 million
Executive summary
Nissan, a growing brand in the automobile sector in India, planned to launch its legendary product – the GT-R – in India in December 2016. The prime idea was to enter the super premium car buyer's market and also ensure a positive overall effect around...