India Gate Basmati: Age isn't just a number, it's truly a differentiator
Campaign details
Brand: India Gate Basmati RiceBrand owner: KRBL Pvt. Ltd.Lead agency: Foolish(c/o Adept Artvertising Solutions Pvt. Ltd.)Contributing agency: IMRBCountry: IndiaIndustries: Food industry (general)Channels used:Cinema, Email marketing, Events & experiential, Integrated, Internet - general, unspecified, Magazines - business, trade, Magazines - consumer, Newspapers, Online display, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Product sampling, Radio, Sales promotion, Social media,...