AbsorbPlate: The world's first design innovative that makes Thai food less greasy.
Campaign details
Brand: AbsorbPlateBrand owner: Thai Health Promotion FoundationLead agency: BBDO BANGKOKCountry: ThailandIndustries: Public healthChannels used: Events and experiential, packaging and design, public relationsBudget: Up to 500k
Executive summary
Thai food is delicious but, sometimes it can be very greasy. There are hundreds of stir-fried and deep-fried dishes cooked with oil. While delicious, these dishes caused Thailand to have the second-highest obesity rate in south east Asia in 2015, and contribute to a prevalence of health...