Mobile Strike: Strike the World with Televigital
Campaign details
Brand: Mobile StrikeBrand owner: Machine ZoneLead agency 1: OMD TaiwanCountry: TaiwanIndustries: Gaming hardware & softwareChannels used: TelevisionBudget: $1 - $3 million
Executive summary
As the mobile gaming industry changes rapidly, all the numbers must be accurate to target the right consumers. In the past few years, the rise of digital media and smartphones has transferred the public's attention from traditional media to digital media platforms. When traditional media is no longer...