Whitworths Shots
Agency: Springetts Brand Design Consultants
Executive summary
Springetts Brand Design Consultants helped Whitworth's Ltd, through strategic and creative thinking to completely re-present their on-the-go snacking fruit and nuts offer, 'Shots', and to redefine the category.
Whitworth's Shots wasn't seen a brand in its own right, it was lost within the general Whitworth'sbaking & snacking range. This was compounded by being merchandised in the baking aisle, instead of the impulse/snacking fixture. It had been delisted by Asda, Morrisons, Waitrose & WHSmiths as the proposition was unclear, and it was felt to offer no brand advantage...