Booths Bags for Life
Agency: Smith &+ Village
Executive Summary
Money bags Or how creativity turned a legislative headache into a successful new income stream
On October 5th 2015, new legislation came into force that brought England in line with the rest of the United Kingdom and saw shoppers in large stores charged 5p for every plastic carrier bag they used. As for other multiple retailers, the introduction of this legislation had considerable implications for Booths, a small chain of 28 high quality food and drink stores based in the North-West of England. To be honest it was something...