Harrogate Spring Water

This case study describes how Harrogate Spring Water, a UK mineral water brand, achieved cut through in the tough British water market with a redesigned bottle and a new brand positioning.

Harrogate Spring Water

Agency: Thompson Brand Partners

Executive summary

The UK bottled water market is tough. Dominated by a handful of famous brands and own-label product, growth is a difficult task, especially for an independent bottler.

Enter Harrogate Spring Water. This relatively small business run by the Cain family, has not just held firm, but, thanks to a rebrand and new positioning, has grown. Profits have increased by 47% in just two years, and their market share by 6%. This growth exceeds the big boys with their much bigger budgets.

How?

The water market had...

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