Defining Korea's millennial parents, global nomads and young forties
Opportunity, confidence and relentless competition are defining concepts of the Korean market. But while moving towards the information economy, deciphering its complexity and unique aspects become an even harder strategic exercise.
Korea, Japan, China and other Asian countries account for half of the global luxury-goods market. This equates to more than a hundred billion euros in sales and has been growing year on year since 2010.
With more open and diversified choices, Koreans are demanding more premium quality and experiences that enrich their lives. From...