Hyatt's innovation formula: From "executive hunch" to data-driven decisions

This event report outlines how Hyatt, the hotels group, has turned digital innovation into a more rigorous, disciplined area of activity.

Hyatt's innovation formula: From "executive hunch" to data-driven decisions

Ben DeJarnette

When a consumer arrives at a hotel run by Hyatt, they're likely to receive an RFID - or radio-frequency identification - bracelet from the check-in desk which allows them to jump in the pool, hit the gym or meet colleagues for dinner without having to worry about a troublesome key card.

Andrew Vaughan, Chief Product Officer for Hyatt Hotels Corporation, regards the introduction of these bracelets as a huge success for the company. But he also cited this on-wrist innovation as an example of good fortune rather than best...

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