eBay makes a lasting impression on Snapchat

Stephen Whiteside

This event report outlines how eBay, the ecommerce giant, has aimed to engage consumers on Snapchat, the mobile-messaging app.

eBay makes a lasting impression on Snapchat

Stephen WhitesideWarc

Sadie Daryan is responsible for exploring whether Snapchat, a messaging app built for compulsively sharing content, also can become a platform for impulsively making ecommerce purchases.

And this mission provides eBay's Head/Emerging Social Media Channels with a clear license to experiment, as Snapchat – along with 15 other digital hubs, including Twitter, Pinterest and Flipboard – currently resides on a list of new-media properties that her company has not entirely "figured out" yet.

Rather than passively watch competing brands take the plunge, however, the San Jose, California-based enterprise has been...

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