The Heart Foundation: Heart Attack Act

This case study describes how The Heart Foundation, a New Zealand charity for heart disease awareness, created a challenge, 'The Heart Attack Act' that taught people how to recognise heart attack symptoms.

The Heart Foundation: Heart Attack Act

Summary

Despite heart disease being New Zealand's biggest killer, The Heart Foundation knew that few Kiwis could recognise the signs of a heart attack. It needed to instigate a behaviour change by increasing awareness of heart attack symptoms and calls to 111. Barnes Catmur & Friends Dentsu created a memorable and shareable challenge called 'The Heart Attack Act', which helped recognition of heart attack symptoms. The resulting viewer engagement and social media sharing of the campaign directly attributed to saving at least four lives and an increase in heart-related emergency calls, as well as...

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