Castrol Lightbox

This case study shows how Castrol Activ, an automotive lubricant brand, used Lightbox interactive banner technology to drive user engagement through a brand sponsored sports event in India.

Castrol Lightbox

Campaign Details

Brand owner: CastrolAgency: MindshareBrand: Castrol ActivCountry: IndiaIndustry: Motorcycles, bikesChannels: Internet - displayBudget: Up to 500k

Executive Summary

Asia's Largest Hangout

Castrol Activ, in a bid to sustain its standing in the Indian two wheeler market and to ensure engagement and top of mind recall, wanted to create an innovative and engaging campaign that would help connect itself with Millenials and Gen Y.

Being an official sponsor of the FIFA World Cup 2014, Castrol Activ saw it an opportunity to create engaging conversations and...

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