Vodafone Business Services: Ready Business

Tresa Paul and Pallavi Nayak

This case study shows how Vodafone, a communication services brand, used an integrated digital campaign to position itself as an indispensable tool for businesses in India.

Vodafone Business Services: Ready Business

Tresa Paul and Pallavi Nayak

Campaign Details

Brand owner: Vodafone India ltdAgency: Vodafone India ltdBrand: Vodafone Business ServicesCountry: IndiaIndustry: Business servicesChannels: Email marketing, Integrated, Internet - display, Internet - microsites, Internet - search, Online video, Social mediaBudget: Up to 500k

Executive Summary

Vodafone Business Services (VBS), the enterprise arm of Vodafone, was a late entrant (by 5 years) in the enterprise segment and was shadowed by the parent brand's strong mobility credentials. To succeed in the enterprise market that was growing at...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands