Thums Up: How the largest FMCG brand in India found its anchor in the smallest unit – the individual
Campaign Details
Brand owner: Ja Coca-Cola India Ltd.Agency: The Leo Burnett India GroupBrand: Thums UpCountry: IndiaIndustry: Carbonated soft drinksChannels:Cinema, Content marketing, Direct marketing, Email marketing, Events experiential, Games competitions, Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile apps, Newspapers, Online video, Other ambient media, Outdoor, out-of-home, Packaging design, Point-of-purchase, in-store, Print - general, unspecified, Product sampling, Public relations, Radio,...