Horlicks NutriQuest
Campaign Details
Agency: MindshareCountry: OtherIndustry: Functional foods, supplementsChannels: Games competitions, Internet - display, Mobile appsBudget: Up to 500k
Executive Summary
Moms know Horlicks for its nutrition. But that's not enough. We wanted kids to love us so they'll be begging moms to buy us. We wanted to create an immersive world for kids to know us and love us through a game, which had Horlicks and its benefits at the centre.
Horlicks was facing the relevancy challenge. Moms were...