Asian Paints: Indian Decor Influencer Awards

This case study shows how Asian Paints, a paint company, increased brand equity and sales using an awards ceremony celebrating Decor Trendsetters in India.

Asian Paints: Indian Decor Influencer Awards

Kenneth Fernandes

Campaign Details

Brand owner: Asian PaintsAgency: Madison Media; Social Samosa (contributing agency)Brand: Asian PaintsCountry: IndiaIndustry: Home improvementChannels: Content marketing, Email marketing, Events experiential, Games competitions, Internet - display, Internet - microsites, Social mediaBudget: Up to 500k

Executive Summary

Asian Paint has evolved from paints to Décor. It is this paradigm shift that makes Asian Paints stand out from the rest of the competition. However, Asian Paints now wanted to take this thought further and wanted to be synonymous with...

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