Dainik Jagran: A Newspaper gets a nation to respect its armed forces

This case study shows how Dainik Jagran, India's largest read newspaper, increased brand awareness by refocusing the public's attention and appreciation on to the Armed Forces.

Dainik Jagran: A Newspaper gets a nation to respect its armed forces

Jitendra Dabas

Campaign Details

Brand owner: Jagran Prakashan LtdAgency: McCann EricssonBrand: Dainik JagranCountry: IndiaIndustry: NewspapersChannels: Direct marketing, Events; experiential, Newspapers, Radio, Social mediaBudget: Up to 500k

Executive Summary

Our defence forces remain isolated from civilian society. Media, the upholder of values in a democracy, all but ignores the army. At Dainik Jagran we, set ourselves with the task of re-instilling pride for our defence forces in the nation's heart.

In Indian culture, a brother is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands