Point of view: what you can learn from the world of product

Gareth Kay

This article lists a number of things that marketers would do well to learn from the world of product in order to bake marketing directly into the experience.

Point of view: Learn from products

Gareth KayChapter SF

I'm writing this article as my company, Chapter, celebrates its second anniversary. We may be 0.0001% complete on our mission, but it feels a big milestone, as around one in two businesses fail during this time period.

Now, undoubtedly a big reason for us achieving this is a combination of serendipity and luck, but I'm increasingly convinced that a big factor in our early resilience has been our relentless pursuit of breaking down the walls that exist between the worlds of product and marketing. We're firm believers that the best...

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