EQ Bank: We Don't Buid Branches
Agency: Union
Case overview
How do you launch a new bank when the bank itself doesn't even exist? No branches, no tower on Bay Street, no proprietary ATMs, no nothing. When we launched EQ Bank, an entirely digital bank, we decided to turn its lack of branches into its biggest strength. Where does all that money we don't spend on physical locations go? To our customers. We told people that EQ Bank would rather build their savings than an expensive bank branch.
From nothing, we created something big. After just five weeks, EQ...