Ovarian Cancer Canada: Ladyballs

This case study details how Ovarian Cancer Canada, a non-profit cancer organisation, raised awareness of ovarian cancer through its Ladyballs campaign.

Ovarian Cancer Canada: Ladyalls

Agency: Grey Canada

Case overview

"Being an underdog changes people in ways that we often fail to appreciate. It opens doors and creates opportunities and enlightens and permits things that might otherwise have seemed unthinkable." –Malcolm Gladwell

With no screening test, vague symptoms and little medical understanding, ovarian cancer is a 'silent killer' taking five Canadian women lives everyday. Ovarian Cancer Canada (OCC), the only national organization dedicated to supporting patients, funding research and raising awareness, asked us to shine a light on this issue.

Without awareness, government funding and directed donations, cancer funding...

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