Liberal Party of Canada: Justi Trudeau 2015 Election Campaign - "Hazel"
Agency: Bensimon Byrne
Case overview
Prime Minister Stephen Harper had been misleading Canadians on the campaign trail, suggesting that Justin Trudeau would cancel pension splitting for seniors – a popular tax saving program that seniors counted on. It simply wasn't true and Trudeau was working hard to correct the story with the media and on the campaign trail.
Harper had a solid hold on the critical seniors vote. Seniors are an important demographic because they actually make the effort to show up and cast a ballot, more than...