Interac Association: Interac Hoiday - Merry January
Agency: Zulu Alpha Kilo
Case overview
During the holiday season, emotional purchases are at an all-time high. We humans put immense pressure on ourselves to find the perfect gifts, and ironically usually leave it to the last minute, adding limited time to the pressure cooker. More than any other time of year one would expect a message from INTERAC to spend responsibly would be ignored. One likes to be told to spend responsibly at Christmas.
This holiday campaign had to be exceptional to have any business impact at all for INTERAC. This...