Interac Association: Interac Holiday - Merry January

This case study details how Interac, a non-profit interbank network, increased transactions during the holiday period in the Canadian market.

Interac Association: Interac Hoiday - Merry January

Agency: Zulu Alpha Kilo

Case overview

During the holiday season, emotional purchases are at an all-time high. We humans put immense pressure on ourselves to find the perfect gifts, and ironically usually leave it to the last minute, adding limited time to the pressure cooker. More than any other time of year one would expect a message from INTERAC to spend responsibly would be ignored. One likes to be told to spend responsibly at Christmas.

This holiday campaign had to be exceptional to have any business impact at all for INTERAC. This...

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