Nissan Canada: Conquer All Conditions

This case study describes how Nissan, the automobile manufacturer, increased its share of the Crossover Utility Vehicles (CUV) market in Canada through the #conquerallconditionscampaign.

Nissan Canada: Conquer All Conditons

Agency: Juniper Park\TBWA

Case overview

What do you do if you have a new product that is good but not great – or rather not one that delivers an appreciably better experience than your better-known (and frankly, better-respected) competitors? In a world of increasing substitutable products with truly marginal differences, this is a situation that faces us all more often than perhaps we would like.

This is the story of how Nissan and its agency, Juniper Park\TBWA, responded to just such a challenge and developed the #conquerallconditions campaign initially for the Nissan Rogue, then...

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