Missing People: how a charity used digital OOH and programmatic to save lives
The charity sector in the UK is working through a period of unprecedented scrutiny, with extra attention being paid to charities' practices following the Kids' Company scandal and controversy around fundraising methods - especially direct mail.
This is the context British charity Missing People - the charity that helps people when they run away or when a family member goes missing - is operating in. Ross Miller, director of fundraising and communication at the charity, addressed the Get With The Programmatic...