Missing People: how a charity used digital OOH and programmatic to save lives

This event report explores how the British charity Missing People, which helps people who run away or when a family member has gone missing, is navigating a period of heightened government scrutiny within the sector, and discusses its use of programmatic.

Missing People: how a charity used digital OOH and programmatic to save lives

Emily Barley

The charity sector in the UK is working through a period of unprecedented scrutiny, with extra attention being paid to charities' practices following the Kids' Company scandal and controversy around fundraising methods - especially direct mail.

This is the context British charity Missing People - the charity that helps people when they run away or when a family member goes missing - is operating in. Ross Miller, director of fundraising and communication at the charity, addressed the Get With The Programmatic...

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