Future Foundation trends for 2017

This event report details some expected trends in 2017 and how they will affect the marketing landscape, from the dangers of filter bubbles to the rise of live streaming.

Future Foundation trends for 2017

Lena RolandWarc

"There are precarious times ahead", warned Dominic Harrison. The content director at the Future Foundation was speaking as he introduced the trends consultancy’s Trending 2017 event in London in November 2016. "An uncertain zeitgeist hangs in the air as we look forward to 2017".

A precarious future

Today, "contentious facts" and "claims of questionable truth go unchallenged", Harrison said; consequently, we "live in a post-fact, post-truth world". So evident is this new reality that Google has recently launched a fact checking servicewhich aims to "shine a light on its...

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