Toyota: RAV4 - Anything Goes
TOYOTA RAV4: Anything Goes
When it first launched in 1994, RAV4 was a true trailblazer. Creating the exciting new Compact SUV category, it quickly established itself as an icon for the young and independent; the enabler of the active lifestyle that its 20 something drivers longed for. In a market dominated by the larger off-roading SUV, RAV4 provided a welcome, more versatile alternative to the big, rugged 4WDs.
Fast-forward 20 years, RAV4 was facing an identity crisis. Having led the category for so long, RAV4 had grown up with its audience both in...