How software innovation helped lift the veil on insurance to justify the value of NRMA Home Insurance

This case study details how NRMA Insurance, an Australian insurer, reframed the value of what an insurance brand can offer and found a core purpose: making the world a safer place.

How software Innovation helped lift the veil on insurance to justify the value of NRMA Home Insurance

Jamie Watson, Lauren ThompsonM&C Saatchi Sydney

Judge's cheat sheet

This is the story of how we reframe the value of what an insurance brand can offer. We built a tool of genuine utility that demonstrated the NRMA Insurance core purpose, to make the world a safer place.

As most people infrequently make claims, home insurance is a product that some struggle to see value in.

In a category of, low interest and low understanding price comparison sites have grown dramatically, encouraging customers...

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