How change creates growth at Mondelez

This article explores Mondelēz's embrace of change - in society, technology, demographics, and work - to inform its highly effective marketing, through an interview with CMO Dana Anderson.

How change creates growth at Mondelez

Lucy AitkenWarc

Lucy Aitken, Warc's Case Study Editor, interviewed Dana Anderson, Senior Vice President and Chief Marketing Officer for Mondelēz International, and chair of the judging panel for the 2017 Warc Innovation Awards, to find out how mission-critical innovation is to business growth.

What do you see as innovation?

My favourite things are all around transitioning into new ways of working. That can be uncomfortable but the pay-off is so rewarding and innovation is so often a part of that. I don't have bad feelings about change - it's a necessary part...

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