The new consumerism and its impact on food forms

This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.
  • The enduring financial crisis has led to a shift in attitudes and food shoppers who traded down as a result are unlikely to return to their old ways if they find the quality of replacement products acceptable.
  • Technology is becoming increasingly integrated into the world of food with shopping patterns moving to the digital space - packaged food companies and retailers are urged to adopt a mobile first strategy.
  • As urbanisation calls for smaller living spaces, a lack of space can impact the frequency of shopping trips as well as preferences in terms of packaging materials and size...

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