David and Goliath
How the Wrexham Evening Leader saw off TRN
Alan Garth
Newspaper Society sales conference awards pick out some lively 'Davids' as consumers decide which local daily is for them. Overall the regional dailies still look perky.
Everyone loves a David and Goliath story. So here, from the legendary battlegrounds between England and Wales is just such a story. The Goliath, of course, is the UK's biggest regional press publisher, Thomson Regional Newspapers and its successful outpost in Chester. We all know Goliath.
The David, always far more interesting, is North Wales Newspapers and its...