McDonald's: #forRMHC

This case study details how McDonald's, a fast food restaurant chain, engaged supporters with its charity, Ronald McDonald House Charities (RMHC), in the United States.

McDonald's: #forRMHC

McDonald's: #forRMHC

Campaign summary

This case study, a global social media campaign for the the US McDonald's Corporation's Ronald McDonald House Charities (RMHC), coincides with the 40th anniversary of the opening of the first Ronald McDonald House in Philadelphia. McDonald's saw the occasion as an opportunity to engage consumers and to create a new generation of supporters for its charity, which is dedicated to helping to alleviate the strain on families whose children are battling illnesses by providing housing and assistance. Components of the campaign included:

  • A new packaging design, which used the imagery of Ronald McDonald's iconic...

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