Pepto Bismol: The Boy Raised By Goats
Agency: Publicis NY
Campaign summary
This case study by US multinational consumer goods company P&G for Pepto Bismol, its OTC, oral gastrointestinal medicine, sets out to break the marketing mold. In place of a typical digestive healthcare commercial, "The Boy Raised By Goats" is a three and-a-half minute, branded movie that tells the story of a boy whose adopted parents are goats, his ensuing boats of indigestion from eating goat food (junk, literally) and the stomach settling effects of Pepto-Bismol. The film's likability as well as its iconoclastic, coming-of-age, and inclusiveness message is...