Ovarian Cancer Canada: Ladyballs

This case study describes how Ovarian Cancer Canada, an ovarian cancer charity, increased donations and awareness through its Ladyballs campaign.

Ovarian Cancer Canada: Ladyballs

Agency: Grey Canada

Campaign summary

This case study for Canada's non-profit Ovarian Cancer Canada stares down a female taboo with ingenuity, insight, and lots of humor by reminding women that their hard-to-talk about ovaries are gonads just like men's only you can't see or touch them. Ladyballs campaign's self-awareness message: Women have Balls, too, calls attention to the silent killer–ovarian cancer, as well as being a testament to the grit, courage and strength it takes to battle women's most fatal disease.

  • More than 200 campaign components across film, print, radio, digital, social media & events, launched...

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