Pepperidge Farm: Goldfish - Little Moments. Big Smiles
Y&R New York (Team 350 Degrees)
Campaign summary
This case study for Pepperidge Farm, a US commercial bakery founded in 1937 and makers of the tiny, Goldfish® cracker set out to inspire a new group of discerning consumers—Millennial Moms—to buy the brand in an overly crowded market by way of a story-based, emotionally driven, integrated campaign. Competing against a market of 4,518+ on a grocery shelf, many with big-brand budgets, the tiny cracker with a little budget connected with the Moms by turning little moments into big smiles, with its Goldfish Tales....