Volkswagen Malaysia: Jetta Limited Edition Pop Up Party
Brand: Volkswagen MalaysiaAgency: Geometry Global Malaysia
The Summary Statement
For decades, public relations agencies have always relied on Key Opinion Leaders (KOLs) to endorse client brands as a soft approach to winning the hearts and minds of its followers. For the understated brand the Volkswagen Jetta, however, we needed to refresh their approach when it comes to engaging with KOLs, especially as Malaysian consumers grow savvier in determining what opinions from their beloved KOLs are manufactured and what opinions are grown organically.
Campaign Strategy
Context:
The Jetta is a...