Sealord New Zealand: Little Fleet

This case study describes how Sealord, a fishing brand in New Zealand, retained the core idea of the little boat from the previous year's marketing effort, and enhanced its imagery with a community-led approach.

Sealord New Zealand: Little Fleet

Brand: Sealord New ZealandAgency: Geometry Global New Zealand

Summary Statement

Best brand building campaign

As the old saying goes, lightning doesn't strike the same place twice. A successful campaign in the previous year doesn't automatically equate to a successful campaign this year. Sealord was ambitious enough to challenge this myth and set out to prove that lightning can, and will, strike twice. By retaining the core "Little Boat" idea of the previous campaign and making some fundamental tweaks, Sealord managed to transform a nationwide campaign into something that was community driven and...

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