Saga City: Gata Battle. The Battle of the Tidelands
Brand: Saga CityAgency: Geometry Global Japan
Summary statement
Our unorthodox campaign for Saga City revitalized the local economy and culture. With zero media spend, and 15,000 USD production costs, we achieved a 140% increase in inbound tourism and 6 million USD in media impressions within the first four months after launch. With the support of Saga's Mayor and the creativity of local citizens, our campaign gained momentum and extended into city branded tourist services and merchandize.
And because our approach was so unusual, it kept people talking. We...