Kellogg's New Zealand: Nutri-Grain BOLT

This case study looks at Nutri Grain Bolt, a New Zealand breakfast brand, that engaged with Google's Cardboard to bring teenagers onboard by giving them a VR headset.

Kellogg's New Zealand: Nutri-Grain BOLT

Brand: Kellogg's New ZealandAgency: Geometry Global New Zealand

Campaign Strategy

Nutri-Grain had lost relevancy with its younger audience, sales were down and brand engagement at an all-time low. We needed to turn this decline around and make the brand contextual again.

Asked to create an on-pack promotion that leveraged teen's love for their mobiles we went one-step further and created a pack that became the heart of the promotion that incorporated their phone.

Virtual Reality the poster-boy of new tech, nothing speaks louder about emerging technology than the anticipation of VR. In...

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