Ego Pharmaceuticals: QV Family Togetherness

This case study details a campaign by QV, an Australian skincare manufacturer, that places family at the centre of its brand, by offering one lucky customer an opportunity to bring their entire family together in any destination they choose.

Ego Pharmaceuticals: QV Family Togetherness

Brand: Ego PharmaceuticalsAgency: Geometry Global Australia

The summary statement

QV is a family owned business that has a real love for family! In fact, the brand has been helping Australian families enhance their quality of life through skincare products that make a real difference.

The key to success of this campaign was in leveraging this love for the family. It gave us the core of the idea -to give an Australian family a once in a lifetime opportunity to bring everyone in the family together in the one place. The idea was...

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