CIMB Bank: CIMB Petronas-MasterCard Dubsmash Campaign
Brand: CIMB BankAgency: Geometry Global Malaysia
The Summary Statement
In a climate where Malaysians everywhere were depressed and cautious about spending due to the economic slowdown and rising cost of living, a conventional bank brand was able to motivate the public to sing and dance their way into acquiring a new credit card with a psychologically comforting numerical benefit. The campaign registered outstanding acquisition results.
Campaign Strategy
Context: Malaysians Are Stressed
With an already weakening Ringgit, the implementation of the Goods and Services Tax (GST) couldn't have come at a worse...