Burger King Thailand: Burger King Thainess
Brand: Burger King ThailandAgency: mInteraction Thailand
Challenge
Thailand is one of the only nations among ASEAN that lost its culture of putting on traditional costume in daily life. To the young generation wearing Thai costume sounds weird and silly.
The problem comes to Burger King on April 4th when a picture emerges of a mother and daughter - wearing Thai costume - sitting in a western culture restaurant - Burger King.
The picture went viral across Thai social networks over a night with more than 3,000 negative comments, and...